ExchangeWire: Data-Driven Advertising and Marketing Technology
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WHAT IS AUDIENCE ADDRESSABILITY? An addressable audience refers to the total number of online consumers a media platform can reach via targeted advertising campaigns. Before digital took of, addressable targeting was mainly used by holders of postal addresses, such as newspapers and magazines, with addressable advertising taking the form of direct mail and print ads. Early online addressable ...
Everyone Should Be Prioritising Addressability: Q&A with
Oct 22, 2021 · In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing in addressability to improve their operations and to build consumer trust. Why should marketers invest in addressability? Crucially, we’ve found that addressable, people-based identity solutions deliver better campaign ...
Reports - exchangewire.com
The State of Data and Tech Maturity for Brands in APAC Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets. The global data and technology landscape in advertising has reached an inflection point. After years of relative stability, [...]Tracking Ad Trading and the Exchange Marketplace
The Present and the Future of Audience Addressability
Feb 18, 2021 · In this Deep Dive, PubMatic covers the current state of addressability, and explores the ID solutions available for a post-cookie world.
PressBox Archive - ExchangeWire.com
Categories: Contextual; Header Bidding Technology; In-App Specialists; Supply-Side Platform; CTV, OTT & Video Website: tappx.com Email: [email protected] Geography:
Experian: The SSA We Never Knew - exchangewire.com
Dec 17, 2024 · Experian doesn’t fit the SSA (Super Signal Aggregator) mould. It is not selling contextual or attention or brand safety. It sells the Experian ID. However, Experian appends a different array of signals to make that ID. Experian firmly sits on the signal side of the fence, but its recent acquisition of Audigent has evolved its positioning. Audigent, the curation specialist, offers Experian ...
AI Overload: Are We Spending Wisely on Artificial Intelligence?
Dec 18, 2024 · The unfulfilled promise of big data A recent Goldman Sachs report entitled Gen AI: Too much spend, too little benefit? highlights a significant concern – tech giants and beyond are set to spend over USD$1tn (£8bn) on AI capital expenditure in the coming years, with little to show for it so far. MIT’s Daron Acemoglu and Goldman Sachs’ Jim …
MadTech Sketch: The Mechanics of Curation - ExchangeWire
May 17, 2024 · Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this Sketch, Ciaran O’Kane looks at the mechanics of curation. Curation can be split into two parts - demand generation and activation, let’s look at the each part: Direct demand generation In the ad tech landscape, direct demand is the cornerstone of …
Intent IQ - exchangewire.com
Company description Intent IQ, a pioneer in AI-powered identity resolution, redefines digital advertising with its innovative cookieless solutions. Our platform empowers advertisers with seamless activation and precise attribution, while our advanced inventory monetisation tools help publishers unlock new revenue opportunities. Our IIQ ID enables over 2 billion targeted ads daily across 80,000 ...