MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media.

The New York Times added 250,000 digital-only subscribers in the first quarter, and now has 11.86 subscribers overall, including 600,000 print. It is aiming for 15 million by the end of 2027.

"Continuing to operate the legacy opt-out tools does not align with the direction of NAI's self-regulatory program going forward," the organization said Wednesday in an email to members.

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Google has expanded the ways it uses artificial intelligence (AI) to prevent scams in Search, Chrome, and Android, and on Thursday began sharing ways it has implemented the technology to keep ...

The conversation about luxury resale has matured beyond whether brands should participate. Most sophisticated CMOs already maintain authenticated pre-owned programs or partnerships with leading ...

Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, ...

The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the group for eight years.

AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to ...

Redscout has tapped Leah Brier Bienstock as senior strategy director to help clients pursue growth opportunities. The brand ...