BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors ...

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the group for eight years.

With sales down and trade war swirling, the company elevates its CMO and splits key leadership roles in a bid to win back ...

Google confirmed Thursday to MediaPost that it ran a limited experiment with a few publishers serving ads in chatbots before ...

Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to ...

In an effort to dispel brand concerns over their intellectual property being illegally stolen on its ecommerce platform, ...

AI enables Google to infer much more about what consumers want through advances in natural language processing - with better ...

AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to ...

Redscout has tapped Leah Brier Bienstock as senior strategy director to help clients pursue growth opportunities. The brand ...

Arkansas officials will ask the 8th Circuit to reinstate a law that would require social platforms to verify users' ages, and ...

Alden Global Capital owns 68 daily newspapers, including The Chicago Tribune and New York Daily News, and more than 300 ...