BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors ...

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the group for eight years.

AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to ...

Redscout has tapped Leah Brier Bienstock as senior strategy director to help clients pursue growth opportunities. The brand ...

TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning ...

Batter has been on the company's board since 2022 and most recently served as CEO of MarketCast. Earlier in his career, ...

Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, ...

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The New York Times added 250,000 digital-only subscribers in the first quarter, and now has 11.86 subscribers overall, including 600,000 print. It is aiming for 15 million by the end of 2027.

MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media.