Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

Innovation is the “primary enabler” of pricing for the consumer goods giant and remains a crucial component of its business ...

The Marketing Week Podcast is back for 2025 and we’re starting with a look at some of this week’s biggest marketing stories.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.

The label has become known for its ‘ADA’ branded attire, the idea being to keep its identity and aesthetic at the heart of ...

The global success of mega brands like Bluey and Dr Who is fuelled by the duality between cultural and commercial impact, ...