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Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting ...

What the quality raters do. Google’s quality raters are used by outside consultants hired by Google to assess the quality of the Google search results. They do not directly influence the search ...

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused ...

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.

Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.

Google has removed the breadcrumbs from the mobile search results, saying this will provide a “cleaner, more streamlined look for how URLs appear in search results.” There is no change to the ...

To determine the right approach, SEOs should track key metrics associated with digital PR campaigns, such as: The rankings of ...