Google's Keyword Planner now offers city, region, and device-level forecast breakdowns, giving you deeper insights for ...

TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities ...

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...

Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through ...

Google Ads will require phone number verification for message assets starting August 1st, or those assets will be disapproved ...

Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

Google Ads will ban advertising for pill presses and related equipment starting September 1st, as part of an update to its ...

Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack ...

Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving ...