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Amazon Prime Day set to lift US online sales to $23.8 billion, Adobe estimates
Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.
You can thank Diego Piacentini, the architect of Prime Day, for one of the biggest online retail events of the year.
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