Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports ...

Billy Napier and the Florida Gators came off a decent 2024-25 NCAA season (8-5, including a Gasparilla Bowl win), improving from the 5-7 record they posted in 2023 and the 6-6 record they put on in ...

Paige Madison Bueckers, born on October 20, 2001, is a standout college basketball player for the UConn Huskies. Known for ...

SAN FRANCISCO — Mike Montgomery was officially enshrined into the Bay Area Sports Hall of Fame this week following a ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

Analysts see Nike as a key beneficiary of Dick's Sporting Goods buying Foot Locker in a deal valued at around $2.4 billion.

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Be the best UNC Football fan you can be with Bleacher Report. Keep up with the latest storylines, expert analysis, highlights, scores and more.

NIL, the Tunnel and fashion are shaping athletes' identities, from college stars to pros, as discussed at the 2025 Michigan Fashion Media Summit.