Paige Madison Bueckers, born on October 20, 2001, is a standout college basketball player for the UConn Huskies. Known for ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

Analysts see Nike as a key beneficiary of Dick's Sporting Goods buying Foot Locker in a deal valued at around $2.4 billion.

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

In a season of many firsts, Elise Cooper continues to push the boundaries of what is possible. Three months ago, the McDonogh sprinter signed a Name, Image and Likeness (NIL) deal with Puma, becoming ...

NIL, the Tunnel and fashion are shaping athletes' identities, from college stars to pros, as discussed at the 2025 Michigan Fashion Media Summit.

DraftKings is analysing pricing trends meticulously, as favourites covered at a record percentage in March Madness stinging ...

Written by Deborah Lawal, senior strategy executive at The Goat Agency and part of the DigiLearning cohort 2025, this article ...

In July 2021, college sports changed significantly when student-athletes were granted the ability to make money from their ...

During the 2024 season, after a dominant 52–0 win over Oklahoma State, former Colorado Buffaloes quarterback Shedeur Sanders ...

In a bold move that signals both brand revival and future stardom, Reebok has signed 5-star guard Darius Acuff Jr. to a shoe ...

Fresh off a breakout 2024 campaign, Sellers has signed a unique and headline-making NIL deal with Collegiate Legends ... endorsements into community impact. Sellers previously partnered with ...