Paige Madison Bueckers, born on October 20, 2001, is a standout college basketball player for the UConn Huskies. Known for ...

Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports ...

During the 2024 season, after a dominant 52–0 win over Oklahoma State, former Colorado Buffaloes quarterback Shedeur Sanders ...

SAN FRANCISCO — Mike Montgomery was officially enshrined into the Bay Area Sports Hall of Fame this week following a ...

In a bold move that signals both brand revival and future stardom, Reebok has signed 5-star guard Darius Acuff Jr. to a shoe deal. Acuff, a senior guard and University of Arkansas commit, is widely ...

A'ja Wilson, a dominant force in the WNBA, has finally achieved a signature shoe deal with Nike, a milestone long overdue for ...

A’ja Wilson, a center for the Las Vegas Aces, is widely acknowledged as the best player in the WNBA. She is something like ...

In July 2021, college sports changed significantly when student-athletes were granted the ability to make money from their ...

Clark had previously worked with Nike under an NIL deal during her college career at ... Jeffrey Becker-Imagn Images Clark wasted no time making an impact, sinking a three-pointer just 32 seconds ...

As he moves on from college football, his impact in his home state and Mizzou ... as he came into Mizzou and likely led to other NIL deals.” Burden has since landed deals with Nautica, Kane ...

The discussion highlights the tension between immediate impact and long-term legacy in college football honors. The implementation of NIL deals has ... major brands like Nike and New Era, on ...