Paige Madison Bueckers, born on October 20, 2001, is a standout college basketball player for the UConn Huskies. Known for ...

Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports ...

A'ja Wilson, a dominant force in the WNBA, has finally achieved a signature shoe deal with Nike, a milestone long overdue for ...

A’ja Wilson, a center for the Las Vegas Aces, is widely acknowledged as the best player in the WNBA. She is something like ...

Five-star prospect Jackson Cantwell, the No. 1 offensive tackle in the Class of 2026, committed to Miami during a ceremony ...

Paige Bueckers, after an impressive college career, is a key addition to the Dallas-Fort Worth sports scene, giving the ...

Scouts anticipate Cedric Coward rising into the first round after his measurements mirrored Kawhi Leonard's and he lit up ...

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Analysts see Nike as a key beneficiary of Dick's Sporting Goods buying Foot Locker in a deal valued at around $2.4 billion.

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.