NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports ...

Here's a full look at the breakdown: Sanders signed several NIL deals while he was with both Jackson State and Colorado. Some of the biggest names he inked deals with included Nike, Gatorade ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

But most of what we call NIL is really a paycheck to play a sport. The vast majority of athletes aren't working with Nike, McDonald's ... through legitimate NIL deals – and see if that makes ...

However, Trajan Langdon, Detroit’s president of basketball operations, illustrated how college NIL deals might influence the Pistons’ draft strategy and the significance of second-round picks.

During the 2024 season, after a dominant 52–0 win over Oklahoma State, former Colorado Buffaloes quarterback Shedeur Sanders ...

Detroit — For the first time in nearly a decade, the offseason plans of the Detroit Pistons do not center around the NBA Draft. The Pistons made significant progress during the regular season ...