That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media.

Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidding ...

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors ...

TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning ...

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The New York Times added 250,000 digital-only subscribers in the first quarter, and now has 11.86 subscribers overall, including 600,000 print. It is aiming for 15 million by the end of 2027.

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"Continuing to operate the legacy opt-out tools does not align with the direction of NAI's self-regulatory program going forward," the organization said Wednesday in an email to members.

Google has expanded the ways it uses artificial intelligence (AI) to prevent scams in Search, Chrome, and Android, and on Thursday began sharing ways it has implemented the technology to keep ...

The conversation about luxury resale has matured beyond whether brands should participate. Most sophisticated CMOs already maintain authenticated pre-owned programs or partnerships with leading ...