FairPrice has unveiled a CNY campaign titled "Love prospers in the little things" to illuminate the traditional values of harmony, connection and appreciation.

Laurence Pang, a veteran actor renowned for his roles in Tanglin and Sunny Side Up, recently shared a cautionary tale on a ...

Full-service music agency made by ikigai has expanded into APAC. Launched in January this year, the agency's expertise ...

MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, the world witnessed PUMA India's head-turning billboard, AirAsia's bold collaboration with American Tourister and ...

TikTok's parent company Bytedance is reportedly exploring options to keep TikTok alive in the United States (US) without selling the platform in the country.

Advertising agency BBH Singapore has appointed Stéphane Missier (pictured) as chief strategy officer. He replaces Chris Chalk, who left the agency in December last year.

TAO Advertising has appointed Paul Davies as its general manager. Together with founder Andy Greenaway, Davies will productise and operationalise TAO from finance to sales and to product development.

This January is looking busy for social media agencies as a slew of government led social pitches fill the mark. A check by MARKETING-INTERACTIVE found that these entities include National Library ...

BMW Group Asia has announced that Preeti Gupta (pictured) has returned to the role of corporate affairs director.