For a good portion of his recruitment, it looked like Michigan was a top contender for five-star OL Jackson Cantwell. The 6-7 ...

Louisiana governor Jeff Landry is seeking a competitive advantage for state college sports programs with NIL in recruiting.

Louisiana Governor Jeff Landry signed an executive order giving the Tulane Green Wave football team a competitive advantage ...

Even sidelined by injury, the USC star elevates her brand with a stylish new partnership that redefines the athlete lifestyle ...

Through partnerships with The Volunteer Club, Top Tier Authentics, and The Players’ Lounge, Gibson has been one of ...

“There’s nobody, legal or illegal, who has given more money to Auburn than me,” Barkley told the gathered media. “Let’s get ...

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

OKLAHOMA CITY — NiJaree Canady smiled broadly as she held up a gaudy championship belt with the Big 12 logo in the center.

House Bill 184 would prohibit NIL contracts inked in Ohio from extending beyond the time an athlete spends in college.

Charles Barkley has been very supportive when it comes to NIL at Auburn, but he isn't going to be someone who donates ...

Colorado coach Deion Sanders is creating a new blueprint for the modern college football program — one where elite recruiting, Name, Image, and Likeness (NIL) o ...

Opinion: Omnus Law's Quintin Saffold says companies need to revisit name, image, and likeness agreements to avoid costly and ...