Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers that might otherwise opt for a Porsche.
Jaguar Land Rover bets $80m on bespoke paint services
The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) in a plan to expand its bespoke paint services in response to growing demand from wealthy customers. The plan includes opening new paint facilities in Castle Bromwich, UK and Nitra, Slovakia.
Jaguar Land Rover to invest $81m to expand bespoke paint services
The firm expects to more than double its bespoke paint operation through new sites in Castle Bromwich and Nitra.
Jaguar Land Rover invests in custom paint services for luxury clients
Wealthy clients will be able to match their car's palette with their private jet or yacht colours, added the company statement. View on euronews
JLR Invests £65M to Expand Luxury Paint Services
Jaguar Land Rover (JLR) announced plans to invest 65 million ($80.71 million) in expanding its bespoke luxury paint services in the UK and Slovakia. This move caters to growing demand from high-end clients
JLR invests £65m in paint shops as global demand grows for personalised luxury vehicles
Car giant JLR is investing millions of pounds in new paint facilities at its Castle Bromwich site to help it meet demand for personalised luxury vehicles. The group, formerly known as Jaguar Land Rover,
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