TikTok Shop creators and customers are wondering what will happen if the social media app goes dark on Sunday. What to know.

TikTok is no longer available in the United States —at least for now. But it’s not the only ByteDance-owned app that’s ...

TikTok is changing the US e-commerce ecosystem as it brings influencer sales and social shopping into the mainstream.

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

TikTok's expected Sunday shutdown poses the biggest threat to the universe of small- and medium-sized firms and so-called ...

This year, commerce isn’t just about transactions—it’s about stories, experiences and connections that are personal and ...

Live streaming, unconventional beauty and tactile hedonism are among the top opportunities to watch for on TikTok Shop in ...

The United States Supreme Court on Friday ruled against TikTok's bid to avoid a ban that could shut the app down in just two ...

Users on Instagram fretted about whether they would still receive merchandise they had bought on TikTok Shop, the video platform's e-commerce arm. Marketing firms reliant on TikTok have rushed to ...

For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: ...

The Supreme Court on Friday unanimously upheld the federal law banning TikTok beginning Jan. 19 unless it’s sold by its China ...