Paige Bueckers, after an impressive college career, is a key addition to the Dallas-Fort Worth sports scene, giving the ...

A'ja Wilson, a dominant force in the WNBA, has finally achieved a signature shoe deal with Nike, a milestone long overdue for ...

A’ja Wilson, a center for the Las Vegas Aces, is widely acknowledged as the best player in the WNBA. She is something like ...

Five-star prospect Jackson Cantwell, the No. 1 offensive tackle in the Class of 2026, committed to Miami during a ceremony ...

Scouts anticipate Cedric Coward rising into the first round after his measurements mirrored Kawhi Leonard's and he lit up ...

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Analysts see Nike as a key beneficiary of Dick's Sporting Goods buying Foot Locker in a deal valued at around $2.4 billion.

Three years ago, college athletes had zero financial leverage regarding sponsorship deals. Fast-forward to 2025, and players ...

The Texas Tech Red Raiders have completed an incredible turnaround for the softball program, resulting in the program's first ...