The money for female sports stars is increasing on and off the field, but even for Coco Gauff, Simone Biles and Caitlin Clark, it’s not enough to rank among the elite earners.

A new pro-science, pro-women athletic brand has declared war on Nike over its embrace of transgender madness. The cleverly named XX-XY Athletics brand published a video to social media early Wednesday ...

Nike launched its first-ever custom gear for World No. 1 Aryna Sabalenka. This long-awaited moment was significant for both her fans and herself, as after 600 days of holding the coveted ranking, she ...

Female athletes have launched a pointed critique of Nike through a new XX-XY Athletics advertisement, challenging the ...

OLBG analyzed the WNBA’s popularity in five key areas: attendance trends, franchise values, in-stadium experience, viewership ...

Who is the richest female athlete? As of 2025, Coco Gauff stands as the world's highest-paid female athlete, amassing an estimated $34.4 million in earnings.

Wilson’s intentionality in crafting her footwear to express her style and personality—there’s a line from her New York Times ...