As a result, purple and magenta are known as "nonspectral" colors, because they don't really exist as actual electromagnetic ...

New research reveals how early-life blurry, low-color vision may help shape the brain’s visual pathways into specialized ...

By applying advanced structural biology techniques, Kovalev discovered that the secret to their blue color is the same rare ...

The Human Brain in Color This video lets you peek inside the human brain, highlighting the neuronal fibers that enable communication across the brain. This communication is vital to all brain ...

I’ve always seen color as something really fascinating, especially the subjective experience of color. It’s still a complete mystery, how the brain produces that.

The brain then determines what color you are looking at by comparing the differences in signal strength, allowing us to see up to a million colors. When you look at in-between colors ...

Health influencers – perhaps including Health Secretary RFK Jr. – are promoting the chemical as an elixir that improves ...

Speaking a language with different words for different color shades allows the brain to perceive those shades quicker than using a language with only one word for that color, according to new ...

The color purple has long been a symbol of royalty, creativity, and mystery. But according to science, it’s also something else: a figment of our imaginations.

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

The brain-color connection that happens instantly. Your brain processes color information faster than almost any other visual detail. Within milliseconds of entering a room, specialized cells in ...