A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 ...

The alternative Ford logo was created back in 1966 by Paul Rand, the legendary designer behind some of the most iconic logos, ...

Maintaining Ford's iconic blue and white colour scheme, the concept design expertly captured the brand's essence while ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

The St. Louis Blues dropped their new logo, which took inspiration from their original look in the NHL, on Tuesday.

Gemini could soon adopt Google's iconic red, blue, green, and yellow color palette with a new logo and other UI changes.

Here's another look at the visual changes coming to the Gemini logo and overlay that replace its two-tone color scheme with ...

The newly unveiled logo is encased in an outline of the state of Ohio, reinforcing the Blue Jackets’ role as Ohio’s sole NHL ...

In the end, we really can’t say why the color swap was done on the logo. Maybe they felt it was “time for a change,” or maybe there was “something more to it.” We honestly don’t know.