The Shohei Ohtani Collection from New Balance is available now! Check our Sneakers news for more upcoming releases and ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Tyrese Maxey brings his signature energy and flair off the court with a fresh New Balance collaboration featuring two ...

New Balance is poised to reintroduce a foundational icon to its lineup, celebrating the enduring appeal of its heritage ...

Here, we've rounded up 7 New Balance sneakers that have held up for us on our slow and fast (ish), our indoor and outdoor ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

As for New Balance's own 327 Shoes, there's no denying the discount might be worth taking advantage of, as they have earned ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Although grass is the most unforgiving surface for tennis players, Wimbledon is largely considered the most popular tournament of the four Majors. Even more challenging is the All England Lawn Tennis ...

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, ...