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HBO Max Snags Rights to Horror Hit ‘1978’ as Black Mandala Closes Multiple Territory Deals (EXCLUSIVE)
HBO Max acquires Latin American rights to '1978,' the Onetti Brothers' horror film set during Argentina's dictatorship.
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HBO Max Name Change: Max Will Revert To Its Former Name
What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Max is Going to Be HBO Max Again
Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting ...
‘South Park’ Poised For Streaming Launch On Paramount+ But Will It Also Stay On HBO Max?
South Park' is preparing for its streaming launch on Paramount+, as questions arise as to whether it could remain on HBO Max.
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3 True Crime Shows You Should Watch On HBO Max In May
If you're a self-proclaimed true crime junkie, then you shouldn't sleep on HBO Max. From raw docuseries led by survivors to ...
‘Duster’ Is Cruising to HBO Max Dangerously Soon
Duster is kicking off summer streaming in style.In case you missed our interview with Abrams and Morgan, Duster stars Rachel ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...