Roughly 50 per cent of Wipro's consumer care business comes from the toilet soap category, where its biggest brand till date is Santoor. The rest of the revenues for the division comes from ...

In 2019, Santoor became the first Indian soap to cross Rs 2,000 crore in revenues, overtaking HUL’s Lux. Only Lifebuoy is larger. Wipro Consumer has not had it easy with other brands ...