Only days ago, leading PGA Tour player Rory McIlroy said that a deal to reunify golf did not feel any closer. Read more at ...

Asked where he sees LIV in 10 years, he says he sees food, music and arts festivals anchored by golf stars over three days.

However, new CEO Scott O’Neil has an idea. LIV Golf looks like F1 Racing in an ideal future Scott O’Neil said during a fireside chat that he believes the future of LIV Golf is more like F1 Racing.

The LIV Golf League's new CEO Scott O'Neil seems to be getting his sea legs. Named to the top spot on January 15, 2025, he ...

LIV Golf, the professional men's golf tour backed by Saudi Arabia, wants the game to become more like Formula 1 racing with well-heeled fans and a wide range of ancillary entertainment. "The golf ...

Hong Kong (AFP) – The new CEO of LIV told AFP the world of golf ... American sports executive Scott O'Neil, who has in the past run NBA and NHL teams, took the reins from Greg Norman in January.

American sports executive took the reins from Greg Norman in January LIV Golf CEO Scott O'Neil attends a media event announcing Adelaide securing the tournament until 2031, during the final day of ...