NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

During the 2024 season, after a dominant 52–0 win over Oklahoma State, former Colorado Buffaloes quarterback Shedeur Sanders ...

An analysis by the University of Maryland reveals a patchwork approach to regulating name, image and likeness across high school sports.

Here's a full look at the breakdown: Sanders signed several NIL deals while he was with both Jackson State and Colorado. Some of the biggest names he inked deals with included Nike, Gatorade ...

However, Trajan Langdon, Detroit’s president of basketball operations, illustrated how college NIL deals might influence the Pistons’ draft strategy and the significance of second-round picks.

LA CROSSE (WKBT) -- The Wisconsin Interscholastic Athletic Association (WIAA) voted Friday to allow NIL deals for high school student-athletes. "We're like the 40th state now that has accepted ...