So often in advertising we have to deal with all the negative connotations of running a campaign. Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan. Transference ...