After all, Grom is an ice cream parlour chain in Italy. The name of the ice cream parlour will be 'LEC'. An official announcement will follow in mid-April. In a press release, Leclerc reveals that ...

Now, in collaboration with Italian gelato company Grom and his manager Nicolas Todt, Leclerc is actually launching his own low-calorie ice-cream brand appropriately called ‘LEC’.