Using IP addresses which are often dynamically allocated by internal routers or Internet service providers ... relevancy is likely to enhance the quality of marketing conversations, though the ...

In today’s digital-first world, a strong online presence is no longer a luxury but a necessity for businesses of all sizes. Whether you’re a small local shop or a multinational corporation, your ...

There has been a lot of discussion about the supposed benefits of online advertising, especially banner ads. Click-through rates continue to decline, online users say they generally rind banner ads ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan. Transference ...