Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might ...

Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company ...

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and play. Dell Pro is designed for “professional-grade productivity,” while the ...

XPS? Out. Latitude? Nope ... product lines will be split into just three buckets: Dell, Dell Pro, and Dell Pro Max. And yes, that should sound eerily familiar. It’s hard not to see the Apple ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell Pro Max (Plus), which is a step above the Dell Pro Max (Base), which is a ...

TL;DR: Dell has replaced its XPS branding with new categories: Dell, Dell Pro, and Dell Pro Max, introduced at CES 2025. The Dell Pro Max 14 and 16 laptops offer high-end performance with NVIDIA ...

The XPS brand isn’t alone on the chopping block ... This means you can buy a Dell Pro Max computer categorized further into Base, Plus, and Premium versions. To be fair, Apple kind of already ...