Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

Apple says that data collected by Siri has never been sold to advertisers or used to build a marketing profile of its users. Instead, the company argues that its virtual assistant has been “engineered to protect user privacy from the beginning.

Apple today seeded the second public betas of upcoming iOS 18.3, iPadOS 18.3, and macOS Sequoia 15.3 updates, allowing the public to test

Apple has reportedly released iOS 18.3 Public Beta 2, featuring minor enhancements like updates to the Calculator app and bug fixes. It reinstates a function allowing users to repeat calculations. The beta also improves smart home integration and focuses on performance optimizations.

Macworld Apple best test of iOS 18.3 began less than a week after the release of iOS 18.2. It’s not yet clear when we can expect this release to into wide release or what features to expect in it, but it will surely be the first major iOS update of 2025.

Apple TV+ released the trailer for Mythic Quest season 4 and confirmed the series will debut with a two-episode premiere.

Apple TV+ has dropped a new trailer for the fourth season of “Mythic Quest,” the hit workplace comedy from creators Rob McElhenney, Charlie Day and Megan Ganz. The 10-episode new season will premiere globally on Wednesday,

Earlier today, we reported on a proven leaker's claim that a new iPhone SE and iPad 11 would be released alongside iOS 18.3 and iPadOS 18.3.

It makes sense that Apple would launch the iPhone SE and iPads together. Both models represent the lower-end side of the company’s products. It’s been a while. Unlike Apple’