A record $23.8 billion in sales is expected to be spent by consumers for Amazon Prime Days, Adobe said in a forecast released on July 7. That's a 28.4% increase year over year and $9.6 billion more than the comparable period last year. Last year, shoppers spent $14.2 billion during the two-day Amazon Prime event, according to Adobe.

Prime Day sales are here again. The e-commerce giant is making the now-misnamed Prime Day a four-day event for the first time.

There are a surprising number of Prime Day Apple Watch deals right now, with discounts as high as 30% We found the best deals on models like the Series 10 and Ultra 2.