NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Here's a full look at the breakdown: Sanders signed several NIL deals while he was with both Jackson State and Colorado. Some of the biggest names he inked deals with included Nike, Gatorade ...

The USC standout, who just celebrated her own custom shoe by Nike ... dominates NIL deals because it perfectly combines visibility, personality and cultural impact," SponsorUnited CEO Bob Lynch ...

An analysis by the University of Maryland reveals a patchwork approach to regulating name, image and likeness across high school sports.

However, Trajan Langdon, Detroit’s president of basketball operations, illustrated how college NIL deals might influence the Pistons’ draft strategy and the significance of second-round picks.

Detroit — For the first time in nearly a decade, the offseason plans of the Detroit Pistons do not center around the NBA Draft. The Pistons made significant progress during the regular season ...